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What should a brand do when a shopper abandons their cart but the brand still wants the sale? The top thing is to send the customer an email with a discount of the TESSCARA Women Summer Luxury Beading Dress Female Fashion Party Robe Femme Vintage Designer High Quality Elegant Office Vestidos in the cart. The second most effective thing should be to send an email without a price reduction. That raises the question showing how flexible do you want to be about your price? How important is it to obtain price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key strategy questions. So often it is luring to do what you have to do to have the next sale but quite often that comes at the expense of future growth.
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