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What should your brand do when a shopper abandons their cart but the brand still wants the sale? The top thing is to send the customer an email with a discount to receive the Sheath-Dresses Pencil-Dres Work-Wear Han-Queen Bodycon Business Formal Split Autumn Vestido in the basket. The second most effective thing is to send an email without a price cut. That raises the question of how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key strategy questions. So often it is attracting to do what you have to do to find the next sale but frequently that comes at the expense of future growth.
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